The poster was part of an extensive publicity campaign by the New Zealand Railways Department, which promoted rail travel as an alternative to the rapidly growing popularity of automobiles. The slogan originally appeared as “New Zealand, the playground of the Pacific. Get in the ‘queue’ for Queenstown,” with versions aimed at both international and domestic travelers; the domestic version added “Best reached by rail.” The clever “queue” pun turns the letter Q into the visual centerpiece, while the adventurous figures climbing and swinging from it reinforce the idea of Queenstown as a destination for active recreation. The result is a particularly imaginative example of 1930s railway advertising, where scenery, wordplay, and modern graphic design were combined to make the journey itself part of the appeal.
🖨️ Print features:
– Made with museum-grade archival paper for excellent printing fidelity and vibrant color reproduction
– Paper weight: 189 g/m2
– For indoor use only
– Care instructions: If the print does gather any dust, you may wipe it off gently with a clean, dry cloth.
– Please note: Due to the production process of these posters, please allow for slight size deviations with a tolerance +/- 1/16″
🚚 Fulfillment, Shipping, and Return Policy:
– Printed and shipped from the U.S.
– Ships in a sturdy mailing tube, frame not included
– As our items are unique and made to order, we can only accept a return or exchange in the event that an item arrives damaged or misprinted. We cannot accept returns if you order the wrong size or change your mind. Any return requests must be made within 14 days of receiving the order.
💬 Questions? Looking for something else, or want something in a different size? Feel free to reach out anytime; we’ll see what we can do!
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