Heyeres – Et le Littoral des Maures – Georges Dorival (1914) – Vintage Travel Poster Print

Georges Dorival’s Hyeres et le Littoral des Maures presents the Mediterranean coast of southern France as a luxuriant garden overlooking the sea. A winding road leads through a richly planted landscape toward the colorful hillside town of Hyeres, with palms, cypresses, flowering shrubs, agaves, and a distinctive umbrella pine framing the view. The intensely blue sky and brilliant turquoise water heighten the warmth of the scene, while the foreground profusion of flowers gives the poster an almost botanical richness. Dorival’s bold outlines and saturated colors turn the landscape into an idealized vision of the Cote d’Azur, perfectly suited to the romantic language of early 20th-century travel advertising.

Created for the Paris-Lyon-Mediterranee (PLM) railway, the poster promotes not only Hyeres but the broader Littoral des Maures, listing destinations including Bormes, Le Lavandou, Canadel, Cavalaire, Beauvallon, and Sainte-Maxime. The region was already celebrated for its mild climate and extraordinary Mediterranean vegetation, and the poster makes that botanical character central to its appeal. Hyeres in particular had become known for its cultivation of exotic plants and flowers, which explains the extraordinary emphasis Dorival places on palms, agaves, flowering shrubs, and other vegetation. The poster is signed and dated 1914 and was printed by Cornille & Serre in Paris.

 

🖨️ Print features:

– Made with museum-grade archival paper for excellent printing fidelity and vibrant color reproduction

– Paper weight: 189 g/m2

– For indoor use only

– Care instructions: If the print does gather any dust, you may wipe it off gently with a clean, dry cloth.

– Please note: Due to the production process of these posters, please allow for slight size deviations with a tolerance +/- 1/16″

 

🚚 Fulfillment, Shipping, and Return Policy:

– Printed and shipped from the U.S.

– Ships in a sturdy mailing tube, frame not included

– As our items are unique and made to order, we can only accept a return or exchange in the event that an item arrives damaged or misprinted. We cannot accept returns if you order the wrong size or change your mind. Any return requests must be made within 14 days of receiving the order.

 

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